Aer Lingus
The Aer Lingus blog is a key part of our brand communications channel mix. The blog has two core functions:
1. TO INSPIRE: As an airline, inspirational destination-based content is an important revenue-generating activity.
2. TO INFORM: We share product-related news, updates on sponsorship and CSR initiatives, and career opportunities.
We don't churn out meaningless content with high frequency. We focus on delivering high-quality content, written by talented, bylined bloggers, that adds genuine value for readers.
Under this strategy, we have grown blog users by 48% in the first half of 2018 (vs previous six months).
Aer Lingus
Category
Business Blog > Travel
Description
The Aer Lingus blog is a key part of our brand communications channel mix. The blog has two core functions:
1. TO INSPIRE: As an airline, inspirational destination-based content is an important revenue-generating activity.
2. TO INFORM: We share product-related news, updates on sponsorship and CSR initiatives, and career opportunities.
We don't churn out meaningless content with high frequency. We focus on delivering high-quality content, written by talented, bylined bloggers, that adds genuine value for readers.
Under this strategy, we have grown blog users by 48% in the first half of 2018 (vs previous six months).
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